Editor’s Note

Welcome to our ITB Berlin Special issue

Hello Everybody!

Welcome to our ITB Berlin Special issue

With major international event, ITB Berlin 2019, taking place from March 6 to 10, the tourism industry is in an upbeat mood.

The outlook is exceptionally good for the event as final preparations are under way, taking place for the 53rd time. Messe Berlin expects around 10,000 exhibiting companies and organisations from more than 180 countries to be present in 26 halls in the biggest marketplace of the international travel industry.

Malaysia, the partner country of ITB Berlin, will take centre stage where visitors can discover the country’s ancient cultures close up. Wearing magnificent costumes, groups of dancers and artists will enthral visitors with their performances in Malaysian pavilion.

With outstanding number of bookings, greater participation by Asia, India and the Arab countries, expanding MICE and Business Travel, significant growth in the Travel Technology segment, ITB Berlin acts as a driving force for the travel industry, reflects market developments.

Australia and African countries like Egypt and Namibia are highlighting its growth prospects in the tourism market with a larger display. South American countries are picking up where they left off last year. Many first-time exhibitors from the Caribbean, including Curacao, Barbados, Belize and El Salvador are also taking part. Grenada, the Caribbean island, which was an exhibitor at ITB Berlin in 2015, is celebrating its return. Newcomers in the European halls include St. Helena, the EU Initiative European Capitals of Smart Tourism, Turismo de Setúbal and Mystic Cruises from Portugal.

With an impressive number of new tour operators and hotels, the World’s Leading Travel Trade Show has geared up to offer a foretaste of the best time of the year.

Enjoy reading!

Susmita Ghosh

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