By Netpal Travel Bureau
India’s travel and tourism industry is experiencing a remarkable resurgence, with domestic travel leading the charge. A new report from the World Travel and Tourism Council (WTTC) reveals that the sector’s contribution to India’s GDP has surpassed pre-pandemic levels by nearly 10%, reaching a staggering INR 19.13 trillion ($230 billion) in 2023. Employment in the industry has also seen a robust 8% increase, creating 43 million jobs.
Domestic tourists have been the driving force behind this recovery, with spending soaring 15% above pre-Covid levels to INR 14.64 trillion ($175 billion). Experts predict that India will become the world’s fourth-largest domestic travel market by 2030.
However, the international tourism landscape presents a contrasting picture. International visitor spending remains 14% below 2019 levels, indicating a slower recovery compared to the domestic market.
Several factors have contributed to India’s domestic travel boom. The government’s focus on promoting India as a global destination, coupled with increased marketing efforts and high international airfares, has encouraged Indians to explore their own country. Additionally, the surge in domestic air travel, with India now the third-largest domestic aviation market, has facilitated easier access to various destinations.
Looking ahead, the WTTC forecasts continued growth in India’s tourism industry in 2024. The sector is expected to contribute INR 21.15 trillion ($253 billion) to the GDP, create 2.45 million new jobs, and witness a double-digit increase in both domestic and international visitor spending.
While the domestic travel market is thriving, the industry is focused on strategies to attract more international visitors and bridge the gap with pre-pandemic levels.