By News Services
ITB Asia is co-located with MICE Show Asia and Travel Tech Asia covering the key verticals in the travel industry like Leisure, MICE, Corporate, and Travel Technology. Now in its 16th year, ITB Asia will be held in Marina Bay Sands, Singapore from 25 – 27 October 2023. It is organised by Messe Berlin (Singapore), supported by the Singapore Exhibition & Convention Bureau. The global MICE industry has achieved a significant growth in 2022 and is expected to experience remarkable growth by 2030. Yet, that does not
take away the challenges that the industry is facing – ranging from the shift in dynamics, the rise in sustainability considerations and the emerging technological advancements. As we look to the years ahead, we expect the industry’s adaptability and innovations.
The volatile political and economic environment of today necessitates
new approaches and fresh decision-making in the world of international associations. These professional unions face new challenges at every step of the way, from membership status and updated internal guidelines to the selection of a PCO and the location of their next event. We are eager to give them a platform to share their agenda.
ï‚· What are the biggest challenges facing international associations today?
ï‚· What new trends are emerging in the world of rotating events?
ï‚· How can international associations stay ahead of the curve and ensure the success of their future events?
 With three shows in one event, it has become Asia’s largest travel showcase. The event features thousands of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities, and travel technology companies attend the event.