By Susmita Ghosh
In the land where the peaks of the Atlas Mountains meet the golden expanse of the Sahara, a humble yet passionate man is quietly building a bridge between cultures through the power of travel. Meet Mohamed Imerhane, a multilingual, government-certified mountain guide, and the soul behind Trek in Morocco—a travel experience company dedicated to revealing the true heart of Morocco to the world.
Born and raised in the serene villages of the High Atlas Mountains, Mohamed’s connection to Morocco runs deeper than just geography—it’s woven into his roots. Trained at the Centre de Formation aux Métiers de Montagne de Tanbant in Ait Bougmaze, he began his career by guiding small groups across his homeland’s rugged terrain. What started as a personal passion has grown into a purpose-driven venture that blends adventure, culture, and heartfelt hospitality for travellers from every corner of the globe.
“I was raised in the mountains, surrounded by traditions and stories passed down through generations,” Mohamed says. “I wanted to share this beauty with the world—especially with travellers looking for meaning, not just sightseeing.”
Trek in Morocco is not just about treks—it’s about immersive experiences. Whether you’re an adrenaline junkie or a culture seeker, Mohamed has designed journeys that meet every interest. From mountain and desert trekking to cycling tours, quad biking, and even hot air balloon rides over Marrakech, every activity is tailored to showcase Morocco’s spectacular contrasts.
For city lovers, the company offers deep explorations of Morocco’s imperial cities—Marrakech, Fes, Meknes, and Rabat—each a living museum of history and architecture. Day trips to scenic spots like Essaouira, Ouzoud Waterfalls, the Kasbahs, and the High Atlas villages offer refreshing, flexible options for those short on time.
Understanding that comfort is key, Mohamed ensures that every tour includes hand-picked accommodations ranging from 3- to 5-star hotels, guesthouses, refuges, and even traditional tents and campsites in the mountains and Sahara. Meals are thoughtfully curated—nourishing, locally sourced, and infused with the warmth of Berber hospitality.
What truly sets Mohamed apart is his personalized approach. Before the journey even begins, he connects with his clients to understand their interests, needs, and expectations. “Every group is different. Some want pure adventure, some want relaxation. I speak to them before they arrive and build a program that balances both,” he shares.
Communication is never a barrier with Mohamed. Fluent in Arabic, Berber, French, and English, he ensures that every traveller feels understood, safe, and welcomed like family. “Language is connection,” he says. “When we speak the same language, even for a moment, it builds trust.”
Indian travellers, in particular, are finding a soulful connection with Morocco. “There’s something spiritually and culturally familiar here for Indians,” Mohamed explains. “The vibrant colors, family values, festive traditions, and even the food—there’s a resonance. Add to that the adventure, the architecture, the warm people—and you have a perfect travel experience.”
For Indian groups, Trek in Morocco customizes itineraries that offer the right balance of spiritual discovery, cultural immersion, and thrill-seeking adventures, all while respecting dietary needs and personal preferences.
Trek in Morocco provides full assistance from the moment travellers land at the airport. Mohamed and his team manage every detail—transfers, lodging, meals, guided tours, and emergency support—ensuring a smooth, enriching experience throughout the stay.
He’s currently curating a signature one-week itinerary that captures Morocco’s most breath-taking highlights—ancient cities, sweeping deserts, gorges, kasbahs, and the High Atlas—all in a perfectly balanced package. “I want visitors to leave with not just photos, but stories, memories, and a piece of Morocco in their hearts,” he says with a smile.
As a husband, father of three, and proud Berber guide, Mohamed’s life is grounded in family, faith, and the enduring spirit of hospitality. Through Trek in Morocco, he invites the world to experience the same.