By Netpal Travel Bureau
Agritourism is now gaining huge traction in the farmer community too. Since it not only offers a scope for them to procure additional income, but also assuages the path for better sustainability. It comes with huge potential to distribute good business to the farmer clan as it is economical too.
Nowadays, people are increasingly looking for new innovative ways of entertainment and finding peace in their life. Frustration and stress are the common disorders faced by people in the urban area. Hence, trying to find some green zone to get rid of their monotony has become quite natural for them. Agritourism has appeared as a different approach and opened a new path for people to explore unique ways to get off the boredom in life.
With agritourism, when people can come across new farm activities, they can also find green peace ambiance they can hardly find in urban extents. Agritourism is now gaining huge traction in the farmer community too since it not only offers a scope for them to procure additional income, but also assuages the path for better sustainability. It comes with huge potential to dole out good business to the farmer clan as it is economical too.
According to Allied Market Research, the global agritourism market is projected to showcase a considerable CAGR from 2021 to 2027. In the last few years, there’s been a steep incline in demand for farm stays across the world along with growing curiosity about rural activities, especially among the young generation.
This, in turn, has driven the growth of the agritourism market in more than one way. At the same time, travel agents in agritourism are also playing an important role in vending the agritourism packages since there is not really enough knowledge about ecotourism and associated concepts among individuals.
It is still an unexplored sphere of the tourism sector, as there might be people who have encountered farm activities and even have stayed at farms but are still not familiar with it. Here, along with offering lucrative holiday packages, the travel agents, in the majority of countries, are also creating huge awareness about the new concepts of agritourism, which has driven the market growth in several ways.
The major players in the industry are emphasizing on innovative strategies like smart alliances and new product developments in different provinces to reinforce their market reach, thereby boosting the demand for agritourism even more.
It’s worth mentioning that the outbreak of the pandemic has a negative impact on the agritourism market. The global lockdown forced people to get into the ‘new-normal’ dictums like staying at homes to curb the spared of the virus. In most of the regions, travel got banned and boundaries were closed that that hampered the agritourism activities directly. However, major vaccination drives have been initiated by the government bodies across the world and with this new drift on board, the global situation has started being perfected. The agritourism market is also projected to recover, in terms of revenue, very soon.