Cathay Pacific together with Boston Consulting Group (BCG) and other airline leaders announced the formation of the Aviation Climate Taskforce (ACT), a new non-profit organisation founded to tackle the challenge of eliminating carbon emissions in aviation through innovation and collaboration. Cathay Pacific has pioneered efforts in decarbonisation technologies over the years. It became the first airline investor of Sustainable Aviation Fuel (SAF) developer Fulcrum BioEnergy in 2014, and recently committed to using SAF for 10% of its total fuel consumption by 2030. This cross-sector partnership will contribute to the airline’s ongoing decarbonisation efforts and commitment to reaching net-zero carbon emissions by 2050.