The survey of 2,000 British holidaymakers by WTM London found just 9 per cent of millennials wants to get drunk on holiday. Instead, Instagram matters more now, with a whopping 78 per cent of those aged 25 to 34 seeking to spur social media envy by posting on the photo-sharing app – closely followed by those in the 18 to 24 age group, where 63 per cent say they search for social status shots rather than shots of sambuca. More than two thirds (38 per cent) of those aged 25 to 34 say they post online more than once a day while they are on holiday, with a similar proportion (37 per cent) of those aged 18 to 24 posting once a day. It reflects a seismic shift in attitudes, say travel experts at WTM London, which takes place Nov 5-7 November.
