Using search volume data from Google, travel website, The Tourist Trail has published a list of the top 20 most searched for UK attractions in 2018 and the results may surprise you. While over half of the top 20 attractions were based in London, the top spot went to an attraction much further outside the capital. In fact, only two out of the top five went to London attractions, with the number one spot going to Alton Towers theme park in Staffordshire. Since opening in 1980, Alton Towers has evolved into a large resort with a range of attractions, including a theme park, a water park, several hotels and even a spa.