By Parthivi Joshi
India has observed an incredible surge in the emergence of low cost carriers (LCC) since past two decades. A typical LCC journey would comprise of lower ticket cost and lesser comforts and the typical business model of a LCC company. It usually consists on reducing operational cost with some traditionally offered services. With market liberalization and opening up of economies, the aviation industry was able to reach out to wider audiences by making the flying journey not limited to the crème.
https://www.alliedmarketresearch.com/low-cost-airlines-market
The primary reason for this being higher disposable incomes, double incomes, rising culture of travel and the trend of having a work-life balance and internet on your fingertips. The Indian LCC market is all set to double – the foremost reason for this being brands by re-deployment of Jet Airways aircrafts grounded after their debacle. Each of the airlines are on boarding newer aircrafts in their fleet and are exploring newer destinations as well!
https://www.inflightinstitute.com/stats
Of late, aircrafts are seldom a symbol of luxury for people, as against to the popular image until 2 decades ago. As per statistics, people who avail the services of low cost carriers are leisure travelers and account for maximum revenue for the aviation industry. The traditional full service carriers are only restricted to business travelers, for whom the company covers the expenses.
Regarding LCC, the strategy is to have a pocket friendly base fare and levy charges for add-ons like extra baggage, meals, window seat and so on. The airline officials play these cards as you head out for a travel thinking that you have nailed it by getting the lowest fare! An in-flight experience of indulgence is not what travelers are willing to spend on, but they would rather splurge on experiences, which offer them something better than just a transit.
