MSC Cruises, the Swiss-based world’s largest privately-owned cruise company and market leader in Europe, South America and the Gulf, revealed new details of the incredible retail offering on board the Company’s new flagship MSC Bellissima with the largest shopping area in the fleet to date at 750 m2. With an ever-expanding array of luxury brands as well as popular high street names, MSC Bellissima is set to inspire guests from all around the globe with a unique experiential retail offering. MSC Bellissima will feature in shopping space, building on MSC Cruises’ already stellar shopping offer, which clinched the Cruise & Ferry Line Retailer of the Year 2018 award at the Frontier Awards.