Kerala has always promised to be an enriching experience for travellers and art has been the crux of tourism initiatives. The tourism Board now embarks on an ambitious marketing campaign in 2019 with a series of Partnership Meets being organised in 10 cities across India. With remarkable participation in Ludhiana, Chandigarh and Delhi in January and in Jaipur, Bengaluru and Hyderabad early February Kerala Tourism officials was in Kolkata on Feb 19, followed by Partnership Meets being held by Feb-end at Visakhapatnam, Chennai and Madurai. A combination of a cultural feast of Kerala’s traditional art forms and its attractive tourism products these Partnership Meets provide opportunities for the tourism trade in the respective cities to interact with over 40 tourism industry players from Kerala. It also showcases the presentation of a short 30 minute cultural program, a visual storytelling that showcases the various art forms of Kerala, to unveil the village life and folklore of God’s Own Country.
