NYC & Company has launched the first phase of the campaign, ‘It’s Time for New York City.’ To the tune of US$30 million, the campaign is the city’s biggest global multi-media marketing strength.The tourism recovery campaign is being rolled out as limitations are being rolled back. Secured by US Senate Majority Leader Charles Schumer and Mayor Bill de Blasio, the investment in this new program is made by the American Rescue Plan Act funds.The campaign will be launched in television, digital, outdoor media and partnerships.
